“Unless you have absolute clarity of what your brand stands for,
everything else is irrelevant.”
Festival’s lack of a working visual identity caused trouble every aspects from printed to digital materials but furthermore it complicated effective and successful communication with the festival audience. This situation also meant extra time and effort for the festival team trying to establish a working visual system over years.
These were the essential reasons for a visual identity system.
Search for the right “G” shape
Sketches for the logo
Logotype in Turkish and English
Usage with ribbon
Usage with slogan in Turkish
Usage with slogan in English