“Unless you have absolute clarity of what your brand stands for,
everything else is irrelevant.”

Festival’s lack of a working visual identity caused trouble every aspects from printed to digital materials but furthermore it complicated effective and successful communication with the festival audience. This situation also meant extra time and effort for the festival team trying to establish a working visual system over years.

These were the essential reasons for a visual identity system.

Search for the right “G” shape

Sketches for the logo

Emblem

Logotype in Turkish and English

Alternative usages

Usage with ribbon

Usage with slogan in Turkish

Usage with slogan in English

Business Cards

Stationary

Folder